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How
to Become a
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Meet Don Mahoney
Board Member -
The Direct Marketing Masters
Donald
Mahoney is a 53-year-old writer and entrepreneur who lives in Miami Beach,
Florida.
He was born to working-class parents in New York, growing up in modest neighborhoods
in Brooklyn, Queens, and Manhattan, and later attended school in Massachusetts.
A child of the 60s, he dropped in and out of college, even dabbling in law school,
but never completed a degree.
He's worked as a dog walker, a messenger, a housepainter, a dishwasher, a waiter
and short-order cook, a residential adviser in a Job Corps center, a construction
laborer and sheetrocker, has done parking-lot sealing and striping, and built
his own cabinet shop.
In 1993, he sold his shop and all his woodworking tools and began a new career
in the mail-order business. Within a few years, he had become very successful
working with outside clients, and, in 1997, formed his own company... which will
reach gross sales of almost $4 million this year.
Through his work, Don has helped hundreds of people launch successful freelance careers in the mail-order field. And his personal income from his mail-order business will top $300,000 this year and probably $400,000 next year.
Mail-order Is One of the Last Entrepreneurial Ventures Left in the World That the Average Person Can Realistically Afford to Start ... And Now, It 's Better Than Ever!
Dear Reader,
If you're looking for the fastest
way to launch your own business, from your home, starting with very little money and
you want to make a lot of money" I think I can help you.
As I said on the outside of this letter, I own a business that's going to have
total sales of $3.5 million this year. And I started it with nothing. NOTHING.
Nada. Zip. N-O-T-H-I-N-G.
If I did it, you can too.
I'm going to show you the secrets of how to start a business like mine ... from your own home. From a home office, from your den, from your kitchen table, from your bedroom if you need to!
And, I'm going to show you how to do it even faster and easier than I did.
Even if you live in a one-bedroom apartment, there's no reason why you can't do the exact same thing I did.
Would
You Like to Be the Owner of an Extremely
Profitable Side Business? One That Could Generate a Huge Income for You in Your Spare
Time?
Let me introduce myself. My name is Don Mahoney, and I've become a very successful mail-order entrepreneur.
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"I know of no business in the world that requires such a small investment to start, yet holds the promise of such tremendous financial gains as mail-order. There are literally hundreds of people who went into the mail-order business a few years ago with extremely small sums of money, yet, today, the annual volume of each of them runs into a million dollars or more." Joseph
Cossman, author of |
I work out of my house. This year, I'll earn over $300,000 from my mail-order business. Next year, I'll probably make $400,000. And that doesn't count what my equity in this business (and a few others I've started) is worth, the money I've got in the bank, my brand-new car and motorcycle, my coin collection, my house and store in Central America, my collector's Mercedes Benz, my vintage Mustang, my artwork, or my house on a golf course on Miami Beach.
Suffice it to say, I've got a life most people only dream of.
But I started with almost nothing. In fact, when I did become successful, I was deep in debt. But I was able to pay it off quickly.
This
Kind of Success Allows
You to Banish Debt!
That's the beauty of what I'm going to teach you. Even if you're deep in debt, you can build a successful business, pay off everything you owe, and build a dream life of success for yourself.
You can start your business with very little money and still keep your regular job until you know your business is a success. Many people started this way, and found the lifestyle and freedom and happiness they'd been seeking for years.
Some of the most famous companies in America started out in mail-order: Sears, L.L. Bean, Victoria's Secret, Harry & David, Sharper Image, and more. In 2002, total direct-marketing sales passed the $2 trillion mark! That's huge!
Without a doubt, mail-order is one of the last businesses left in the world that the average person can realistically afford to start, from home, in your spare time, and yet have the opportunity to get as big as you want as fast as you want.
And that's not the only reason it's a great business.
Your
Buyers Love What You
Do for Them!
For shoppers, mail-order and on-line shopping is the greatest convenience in the world. No need to spend all kinds of time in traffic to get to the mall. No need to fight crowds in the stores or to try to find a salesperson to help you. No need to lug your purchases to your car, then drive to the next store, only to repeat the whole process over again.
Fact is, people LOVE TO SHOP BY MAIL.
But the reason I'm writing to you today is to tell you that now there's a revolutionary new program that can teach you the insider secrets of mail-order in no time at all.
It's a program that takes you by the hand and leads you through all the steps necessary to build and operate a huge mail-order business.
You'll learn about:
Advertising that you don't pay for until you're making money...
These are the secrets that helped me go from deep in debt to a fabulous lifestyle ...
From Wage-Slave to a Lifestyle
CEOs Envy ...When I was young, I always thought I could get ahead if I got into the right company. I knew I had ambition and determination, and even ideas, and I thought that if I just got my foot in the door of the right company, I'd rise like a shooting star.
Boy, was I wrong.
I worked job after job. Company after company. But I never really got anywhere.
I couldn't figure it out. I was a good worker. I outworked 99% of the people around me. I always started out cheerful and positive. And I did everything I could to get ahead.
In fact, I've only been fired once in my life... when I was a teenager.
The problem was that the good jobs were always held by a few people, and they weren't going anywhere. And they didn't want me getting in on the action. They didn't care how much I worked, I wasn't going to get where I wanted to go.
Sometimes, that can make you feel helpless. You have no way to really get ahead, no matter how hard you work. There's no real job security. Someone else is always deciding how much you're going to make, and even whether or not you can keep working.
I was tired of watching the guys in the front office with their "power suits" and their exclusive lunches, their new cars every year, their big houses, their boats, their Caribbean cruises and jaunts to Vegas. I worked just as hard as those guys. Why couldn't I get my share of the pie?
It's not an unreasonable desire ... to have a nice home for your family ... to be a good provider ... to see your kids enjoy the finer things ... to have a little bit of security for yourself and your family ...
But my energy and effort kept turning to anger and frustration. Until one day I realized that ...
"If I wanted opportunities, I was going
to have to make them myself."So I became an entrepreneur. I painted houses. Opened a retail business. Bought and fixed up houses and resold them.
One year, I started a construction business with a single ad. The business ran for 10 years and, at its peak, was reasonably successful. I was independent. I made up to $60,000 in one year, and I had pride in my work.
But very few people build large companies doing what I was doing. And most -- like me -- were still slaves to their work.
Then, the recession killed my business. I found that I was still vulnerable to the economy. And I wound up heavily in debt. It was only later that I learned the secrets of mail-order -- and since then, my life has changed completely.
Big Money, Freedom, and
Early RetirementAbout seven years ago, I started a mail-order business with a couple of friends. It was an idea that came to me while I was sitting in an office -- working for someone else!
We actually put $2,500 in the bank to start the business, but we never even touched it. We had money rolling in from our first ad before the first bills came in, and the whole business took off from there. And we did close to $1 million in sales that first year.
This year, I'll personally make over $300,000 from that business -- working from my home. All from checks that drop into my mailbox every day from the wonderful world of mail-order. Next year, it looks like I'll make over $400,000.
The value of my share of the business is close to $500,000. Plus, I've got property in Central America, Florida, and New York worth over half a million dollars. And I own parts of four other businesses, one of which is about to take off.
Wow! That 's a lot of education (and a lot to spend) for not a whole lot of money.
The article also points out that there's much more to it than just starting salaries. You have to consider other factors, and you have to look long term, it also says that you can change your track and your satisfaction level with more and different degrees of education, or just by making changes in how you do what you do.
For the most part, though, what they recommend is finding the field you want -- and being an employee in it! But we at Direct Marketing Masters have found that real success and freedom does not come from being a member of the herd and following a traditional path ...
Instead, it comes from leaving the world of employees behind and starting your own business! That's why we created the Direct Marketing Masters program. It's the best and least-expensive start-up business program available -- bar none!
My goal now is to retire with at least $5 million in five years. I'll be 58 years old then.
But I won't really retire. I'm just going to cut back and restructure things so I can travel most of the time and share my success with my family and friends. To me, that's the most important thing in life. I think I can still comfortably bring in close to $200,000 a year -- even in semi-retirement!
Since I started, I've learned secrets about the mail-order business that I'll share with you in just a minute. Secrets that can help you do the same thing I did, only much faster and much easier. You don't need to make the mistakes I made -- mistakes which can slow you down.
I'll tell you more about those secrets in a moment, but first, let me tell you about some friends in the mail-order business that helped me along the way. And how these same people -- and others -- can help you ...
The Most Successful Mail-order Entrepreneurs in the World Are Ready to Help You Succeed!
I was very fortunate to have met a lot of people in my early years in the business -- some of the most successful people in the mail-order and direct-marketing business that are working today. And many of these people helped me along the way.
People like:
And my friend Michael Masterson -- multimillionaire entrepreneur, consultant, and personal coach to dozens of friends and family members:
Meet our Direct
Mail Experts:
Michael Masterson
Michael Masterson is a master marketer. Publisher of the daily business success e-zine Early to Rise, he is one of the wealthiest and most successful consultants in the world. He has amassed a multimillion-dollar fortune that includes real estate, exotic cars, artwork, and more. He has "grown" two $100 million-plus businesses and dozens of smaller ones ($1 million to $10 million). And, along the way, he has personally mentored dozens of successful direct marketers who now enjoy freedom and success in their own businesses.
Bob Bly
Bob has been a copywriter and business consultant for more than 15 years, receiving more than $2 million in advances, fees, and royalties from more than 100 publishers, editors, and corporate clients nationwide. He's the author of over 100 articles, featured in such magazines as Cosmopolitan and Writer's Digest. He's written over 50 books, including The Complete Idiot's Guide to Direct Marketing, The Copywriter's Handbook, The Elements of Copywriting, and Write More, Sell More. He's also a frequent speaker at writing and marketing conferences across the United States. He has been hired as a consultant by such companies as Sony, Chemical Bank, J. Walter Thompson,Westinghouse, and Prentice-Hall.
Katie Yeakle
Katie Yeakle has been in the mail-order and direct-marketing fields for nearly 20 years, with experience spanning a wide variety of products ranging from books to business opportunities. She is now a co-owner of a very successful direct-marketing business. Over her career, Katie has been involved in starting and developing dozens of successful direct-mail companies.
Deeba Jaffri
Deeba has over 15 years of experience in mail-order and direct marketing. One of her feats was to triple the profitability of a business from $500,000 to $1,500,000 in just over 18 months. She's been involved in the launching of investment newsletters and trading services, business opportunity programs, seminar marketing, Internet marketing, international marketing, and the marketing of nutritional supplements. She also has experience in managing the entire direct-mail process, from creative concept and package development to mail planning, print and mailing production, and response analysis.
Sandy Franks
Sandy Franks has nearly 20 years of experience in marketing information and how-to products. Under her guidance as one of the senior marketing executives for Agora Financial Publishing, divisions of the company have pulled in hundreds of millions of dollars. She's initiated wildly successful marketing campaigns for countless products, and has reviewed promotional material for hundreds more.
An ex-neighbor of his was working in a prison-release program paving parking lots when Michael met him. Today, they are partners in a multimillion-dollar real-estate business -- and he's got his own direct-marketing business that's netting him more than $2 million a year in income! I remember seeing him just a few years ago ... sitting in a room with a bare-bones fax, phone, and computer ... and now he's built a $20 million-a-year empire.
Between all of us, we've personally mentored over 100 people who are now earning big money in mail-order and direct marketing. None of these people are selling the same product. None are in multi-level marketing, real estate sales, or get-rich-quick schemes. Each is in a legitimate business that he or she loves.
And now, the same people who helped me are ready to help you build a highly profitable mail-order business. In fact, for this program, we also recruited all the most successful mail-order entrepreneurs we could find...
How The Direct Marketing Masters
Program Was Born ...Last year, after a very successful seminar, I was talking to my friend, Michael Masterson. I pointed out that if I could make it in this business, anybody could -- if they knew the secrets of the business. I suggested that he put it all together in a program to teach people how to do it.
We started working on the basics of the program, and contacted all the successful people we knew to tap their brains about how they achieved success.
Before we knew it, we had a dozen highly successful people contributing to the program. People who've sold billions of dollars worth of products by mail-order and direct marketing. And became millionaires in the process.
The result is this completely new, completely different program. It's really the first of it's kind ever -- a program that will not only teach people the secrets of mail-order ... but actually take them by the hand and lead them to success.
You see, there are basically two kinds of direct-mail programs out there today:
- Academic books written by marketing consultants who have never actually built a direct-mail business.
- Seminars and programs created by mail-order entrepreneurs who have sold only one thing in their lives: their own programs on how to get rich in mail-order!
This is a major point, one worth dwelling on for a moment.
Most of what you see out there is from some one-trick pony who's making a hundred grand a year by selling a book of direct-mail "tricks" -- or an e-book on how to sell e-books online.
But the information you're going to get from us is based on hundreds of collective years of experience in mail-order and direct marketing -- and literally billions of dollars in sales!
There is nothing out there that can teach you as much, as fast, and for as little money. And not just tell you what to do. This program will walk you, step by step, through every phase of your success.
Between us, we have built dozens of direct-marketing businesses in dozens of different areas. Some of these businesses were million-dollar enterprises, some were worth tens of millions, and at least two were really big -- more than $100 million. Nobody else out there -- and I know who's out there -- has that kind of experience.
You'll Benefit From Over 100 Years
of ExperienceMost of the stuff out there about direct marketing is written by people who only know how to promote themselves. But in our 100-plus years of experience in this business, we've worked on many successful projects.
Here's a quick list -- just off the top of my head:
I could probably triple that list if I thought I needed to. Point is, whatever your current business or future business interests may be, I'm sure we've had enough experience that we can help you.
And now we've put together an incredible team of the most successful mail-order entrepreneurs I know. We put together a revolutionary program to teach you how to do the same thing, and we specifically designed this program to pick you up and move you along your path to success.
The Hardest Part Is Getting Started --
So We're Going to Take You By the Hand
And Walk You Through Your First StepsYou see, the biggest problem that entrepreneurs face is knowing where to start and which steps to take first. So most people never get moving.
It's like inertia, the force that works against you when you push something. As an entrepreneur, that same force holds you in your chair.
But we're going to show you how to beat that force, and then turn it to your advantage.
"The critical ingredient is getting off your butt and doing something. It's as simple as that. A lot of people have ideas, but there are few who decide to do something about them now. Not tomorrow. Not next week. But today. The true entrepreneur is a doer, not a dreamer."
- Robert Browning
Imagine a freight train -- a mile long with 4,000 tons of cargo. It can take three locomotives with 4,000 to 6,000 horsepower each to get that train moving. And then it takes it a while to get up to speed.
For the entrepreneur without a real blueprint for success, getting a business going can seem just as hard. That's why so many never get started.
But once that freight train does get moving, it's almost impossible to stop. In fact, a freight train moving at 55 miles per hour can take a mile or more to stop, even using the emergency brakes!
And just like that freight train, once you really get started in your business you build momentum. And then it's almost impossible to stop you. We're here to take your hand and pull you through those first steps to get your business started.
We'll walk with you step by step as you pick a product, make a business plan, and launch your business.
Not only that, we'll also be with you all the way through your success. And we'll give you the tools you need to do every single part of your business.
There's Never Been Anything Like
This Program BeforeWhat we are about to do has never been done before -- running a small group of ambitious people through an elite training program that has the sole and entire purpose of making them successful, high-income, mail-order (or direct-marketing) entrepreneurs.
What's more, it's a goal we mean to accomplish in an astonishingly short time --12 months to have you up and running in your business is my current target. Even without quitting your present job.
We're hoping, in fact, that this will be something that you'll one day refer to as a pivotal experience in your wealth-building life.
It's very exciting! Can you see yourself running your own direct-marketing-based company? Can you visualize your success? Depositing the checks? Watching your bank account grow? Telling your boss you don't need him anymore? Buying a new luxury car or vacation home for cash? Becoming a multimillionaire and achieving complete financial independence?
Imagine going out to your mailbox and finding a check for $3,453.78. Or a check for $5,725.39. Or a check for $75,367.67. (I got one in that amount just a few months ago.) And getting those checks day after day!
Almost everyone I know in this business goes through a phase where they get so excited they almost drool when the mailman arrives every day. My friend James DiGeorgia, who's made millions and millions of dollars and whose business brings in over $10 million each and every year, STILL LOVES TO OPEN THE MAIL. He just gets a kick out of it that won't go away.
Of course, these days you check your Internet sales too. I ran an Internet promo a few months ago that pulled in $91,000 in a single day.
What we intend to do with you is what we've done with hundreds of friends, family members, and former employees in recent years:
Secrets to Finding a Market
One of the oldest and still best ways to start a business is by using the "find a need and fill it" formula. In the Direct Marketing Masters program, you'll learn exactly how to do that. Here's just a glimpse at some of the secrets of this formula...
1) Become a direct-marketing detective. This is easy when you know where to look for clues. We'll tell you exactly where to look -- at ads in magazines and newspapers, mail-order catalogs, e-mails and websites, and direct mail. We'll show you how to learn what products are being promoted and to what markets. For example, right now some of the hot products in online direct marketing include financial advisories and nutritional supplements. We'll also show you which magazines have small ads grouped together in the back of the magazine. These are gold mines. Also, you can learn a lot from classified ads -- if you know where to look and which ads to look for...
2) Surf the Internet -- but make sure you only look at the type of website we tell you to watch ... the others are a waste of time...
3) Finding gold at the library: There are 81 patent depositories across the United States in various libraries. Thousands of good ideas can be found there, ideas that someone else did not have the ability to market successfully. We'll tell you exactly how to find out which
Inside Tip:
Most inventors only invent they are not marketers. Thousands of products that have never been marketed before are readily available. You can also check two magazines we'll tell you about to find out which patents have just been issued --and are waiting to be snapped up by a savvy marketer!
patents are available to use FREE right now to create new products. And you'll be surprised by how many inventions are available for only a small fee ...
4) Using tabloids for million-dollar ideas: You may laugh at these papers, but certain ones are big mail-order media. We'll tell you which ones to read to get a good idea of what Middle America is buying ... not to mention show you how to write effective space ads yourself ...
5) Your potential competition mails you info on their businesses every day: Keep and study the catalogs you find in your mailbox -- another rich source of mail-order ideas. We'll tell you how to analyze
With a Need You Can Fill... them to identify and sell very opportunistic products ...
6) Million-dollar ideas when you can't sleep: Watch late-night TV -- especially cable. We'll tell you how to identify which infomercials hold the key to super-high-profit products and offers ...
7) Buy a pair of shoes or a bottle of vitamins and learn everything you need to know about how others are succeeding: If you are not already, become an active mail-order buyer. Ordering items online and from catalogs can open a whole world of opportunity for you. We'll give you a step-by-step formula for analyzing how companies respond to you, what they send you, and how they handle you as a customer. Every successful business has a few simple principles that
Inside Tip:
You do NOT need a unique product to succeed, and 90% of the most successful direct-response products are not unique. What you need is to create the per- ception that your product is unique, special, or different, and to emphasize that in your promotions. You'll learn exactly how to do this in our program. Our members have made millions and millions of dollars doing exactly this same thing ...
make it successful but are not obvious to outsiders. We'll tell you how to "spy" on companies with businesses similar to ones you're interested in, and figure out their methods and mechanisms ...
8) The guy sitting next to you may hold the key to your fortune: Become a student of people -- watch their behavior, and listen to what they say about the products they buy and the companies they buy them from. When you understand what motivates people to buy, you will be more successful in virtually any endeavor. We'll show you every secret there is to understanding your buyer ...
9) Read everything you can get your hands on about direct mail, mail-order, and advertising: You can never read too much or learn too much. We'll tell you how a small tidbit of information that popped into one mail-order entrepreneur's head became the headline of one of the most successful ads he ever wrote...
10) Use mailing lists to find the most successful products there are right now: We'll tell you how to analyze mailing lists and "interrogate" list brokers to find out which mailers are mailing in the largest volume. These are the products that are pulling in the largest amounts of money right now...
That may sound like a lot to promise, but that is exactly what we've done for the people we've coached.
Now, let me "introduce" you to the successful people who are going to help you along your way. Among our associates are many of the world's top direct marketers... and for this program, we sat down with them and asked them to spill their secrets ...
The Amazing Success of
Sy SperlingSy Sperling was balding prematurely, and he thought that his hair loss was hurting his chances at dating. A friend recommended that he go to a small salon in New York that offered something called a "hair weave." It was sort of a permanent hair replacement that, unlike a toupee, could not blow off.
Sy had it done and liked the way it felt and looked. He went into business with the salon owner, forming what would eventually be called the Hair Club for Men.
But "hair weave" had a negative connotation, so Sy came up with the term "hair-replacement system"... and is credited as the founder of the hair-replacement industry.
He started running small ads in the New York Daily News with the headline "Bald?" Then, with $5,000 he borrowed against his credit card, he created the first of many successful direct-response TV commercials. In it, Sy told viewers, "I'm not only the president of the Hair Club for Men, I'm also a client."
Sy was an Inc. magazine Entrepreneur of the Year winner in 1992. He became extremely wealthy, with as many as 60 Hair Club locations nationwide with annual revenues of more than $60 million. Recently, he sold the Hair Club for a huge sum and retired to the beach in Florida.
The Man With the "Golden Touch"
Richard Schefren entered the business world by taking over a used-clothing store and building it up to a $6.5 million business in four years. It was an amazing success... and so profitable that he was able to retire by the time he was 26.
But retirement didn't last very long. He built a recording studio and a record label that brought him national recognition.
He eventually sold out his record label to a partnership that included Warner Chapel, the world's largest record-distribution company. And he retired again.
Then, during his second retirement, Richard went to a hypnotist out of curiosity. This sparked his interest in hypnotism, and his enthusiasm took over once again. Three and a half years later, he had built a $7.5 million chain of hypnosis clinics... the world's largest privately owned hypnosis provider.
And now he's caught the direct-marketing bug. In the last six months, he has befriended and employed Jay Abraham, Bob Bly, and many of the other top direct-marketing and copywriting experts. His first project, alone, will net him several millions of dollars in profits before it is all done.
Richard's been interviewed on every major TV news network, including CNN, ABC, CBS, NBC, FOX, FOX NEWS, MSNBC, and more. And he and his businesses have been profiled on the front page of The Wall Street Journal and in Newsweek, Cosmopolitan, Elle, Vogue, GQ, Details, and others.
Two Case Studies In Success
Here are just two quick looks at how you can take an idea and turn it into a multimillion-dollar mail-order business.
CASE STUDY: Executive Book Summaries
Harold Longman worked as a book-club director and also as a copy-writer on Madison Avenue. One day, Harold noticed that the executives at his ad agency bought a lot of business books, but most of those books went unread because these busy executives didn't have time to read them.
Harold was a reader, and when he read business books, he felt that most were bloated and padded... saying in 400 pages what could be summed up in four.
Here was a market (business executives) and a need (the need for business advice in a compressed format that took less time to read).
To meet that need, Harold created SoundView Executive Book Summaries. He would hire writers to read the best business books, pull out their key ideas and lessons, and summarize them in short, quick-reading book summaries, which the subscriber would get in newsletter form.
The idea took off like a rocket. Harold quit his ad agency job and made SoundView Executive Book Summaries his full-time direct-mar-keting venture. It was very successful. The Longmans lived very comfortably, and Harold was free to do whatever he wanted.
CASE STUDY : Thousands of Free Things Bob Kalian started his successful direct-response business, not really with a market or a need in mind, but with a passion: Bob and his wife Linda loved to get free stuff!
They would see free offers in magazines and other places: A flour company would offer a book of free baking recipes. A liquor company would offer a free bartending guide. A diaper company would offer a free sample pack of disposable diapers. A publisher would offer a free book. A magazine publisher would offer a free issue.
Bob and Linda sent for it all. They just liked the idea of getting free stuff. Then, one day, Bob said to Linda, "We like getting free stuff, so there must be other people who like it too. But these free offers are often not widely promoted and are difficult to find. We already have them all, and have sent for the stuff so we know it's worthwhile. Why don't we compile everything we know into a special report or small book and sell it?"
Bob and Linda spent hours writing and laying out the book at their kitchen table. They called it "A Few Thousands of the Best Free Things in America."
As Bob recalls, "We spent $2,175 taking out a quarter-page mail-order ad selling the book in Moneysworth Magazine. I wrote the ad myself. Because our book promised the reader they could get 'thousands of free things,' I used the word 'free' in our ad 32 times." The head-
line was:
How to Get THOUSANDS of FREE GIFTS The most incredible collection of free things... ever!
Bob placed the ad. The next day, he went to check his box at the post office. Nothing. And nothing the next day. Or the day after that. Then, on the fourth day, he saw a single pink slip of paper in the box. "The first thing I thought was that it was a pink slip and I was getting fired!" he said.
Bob took the slip to the front desk. "Oh, we put this here because you have so much mail it would not fit in your box," said the postal clerk. He signaled to workers, who brought out several baskets stuffed with mail for Bob. "I opened the first and saw that it was a check and order form for our 'free things' book."
Of course, the hundreds of other envelopes also contained checks and orders. They added up to $3,000 for just the first day of response. Over the next few years, many more ads ran and thousands of checks poured into that mailbox. Bob sold over half a million copies of his "Thousands of Free Things" book and retired several years later as a self-made mail-order millionaire.
Why did Bob Kalian's free-stuff book sell so well? Says Bob: "Experienced direct marketers agree that 'free' is the most powerful word in direct marketing. Well, Linda and I built an entire business around that word!"
From Pencil Pusher to
Vitamin King ...Alan Serinsky, one of Michael Masterson's friends, used to sell office supplies and furniture. It was a family business and had it's good days...? but 10 years ago, it was starting to get squeezed by the new giant chains like Office Depot, Office Max, and Staples.
Alan asked Michael to teach him the direct-marketing business. Michael did, and Alan started a nutritional-supplement company.
This was another business that started with an idea, a phone, a computer, and a fax. It took a couple of years to get it going strongly, but now it's very successful.
With his business doing over $7 million a year in sales and growing, Alan is enjoying a lifestyle almost anyone would envy. He can go in to work late, leave early, take long vacations, and buy whatever he wants. In a few more years, he'll sell the business and retire...? young, wealthy, and with the world at his feet.
Now he's considered to be a master marketer, but Alan started only with the desire to succeed, and learned everything as he went.
This "Master of the Internet"
Started With $25Corey Rudl is the founder and president of the Internet Marketing Center and MarketingTips.com. A world-renowned Internet-marketing expert, Corey is a successful author and speaker, as well as a leading e-business strategist and software producer.
A pioneer of e-commerce, Corey started his first online business in 1994 with just $25 in start-up capital ?... and turned that small investment into a multimillion-dollar business.
Business owners began seeking out Corey to learn more about his ideas and the methods he created. In response to this demand, Corey founded the Internet Marketing Center, which is now a multimillion-dollar corporation that shares its Internet marketing strategies and software solutions with countless entrepreneurs and businesses worldwide.
At 31, Corey is considered one of the most effective Internet marketing experts anywhere. He teaches "real-world" techniques and strategies that stem directly from his own experiences.
His course, "Insider Secrets to Marketing Your Business on the Internet," is one of the most successful and useful "how-to" guides in print today. Used by tens of thousands of small businesses, it has been called the "Internet Marketing Bible."
Corey's innovative software solutions and marketing recommendations draw over 1.8 million unique visitors to his websites every month and generate over $6.6 million every year.
From Coins To Currencies... The Story of
One of the Leading Financial Publishers ...An avid rare-coin collector, James DiGeorgia began buying and selling rare coins while still in high school. By age 16, he was a successful rare-coin dealer. And while still a teenager, James expanded his interests to precious metals, currencies, futures, stocks, and options.
He earned a B.A. in economics and then worked for the world's largest precious metals and numismatic companies. In 1992, James was recruited to become editor-in-chief of the Silver & Gold Report, which was, at the time, the world's largest independent precious-metals advisory service, with subscribers all over the world from New York to Abu Dhabi.
After helping several other publishers build large businesses, James decided to form his own company in 1997. With only his knowledge of direct marketing and an editor who was willing to join him, he launched 21st Century Investor, a newsletter dedicated to profiting from the simply awesome leaps in technology our world is experiencing.
Now, James has a dream team of journalists, analysts, accountants, economists, and traders; publishes print newsletters, on-line investment services, and books; and organizes investment seminars. And the little company he started with a friend is doing over $10 million a year in business.
Pioneers of Mail-Order And
Internet MarketingStevan Roberts is President of Edith Roman Associates, one of the oldest and largest list brokerages in the United States. He is the son of founder Edith Roman, a pioneer in direct marketing who is currently semi-retired and living in the agreeable climate of sunny Florida.
Edith was a forerunner in the field of direct marketing. In 1956, she began collecting mailing lists using only a typewriter. But even from the beginning, her new service drew major mail-order and publishing companies.
And Edith adapted new technologies as they became avail-able. For example, she was among the first to include ZIP codes in her lists and use computers.
As a visionary, Edith had the foresight to recognize the birth of a new industry. The company has now expanded into Internet marketing, and Edith Roman Associates is leading the industry in both mail and e-mail list management and brokerage, as well as providing a full line of e-mail services.
As you can see, these are not "get-rich-quick" guys. They're genuine direct-marketing leaders who have built multimillion-dollar businesses by following the very same techniques you'll be hearing about.
What we've done ... that you won't find anywhere else ... is pick the brains of these highly successful people and discover their secrets... drawing out each and every one of their most closely guarded techniques and strategies for success.
Special Interviews "Available to You
Only" With Some of the Most Successful
Tycoons in This BusinessWe've interviewed these very successful mail-order entrepreneurs and recorded them on CDs for you. In fact, having these interviews is like sitting down to a one-on-one with some of the most successful mail-order and direct-marketing entrepreneurs out there.
These are insights into the very heart of their successes... information you won't find anywhere else ... information that may be the key to your being the next huge success in this business.
And you can listen to these one-on-one interviews over and over and over again?... until you know their stories, their secrets, and their thinking like you know the back of your hand. Until it becomes your thinking ...
Now, let me tell you why most of the people who do actually start their own businesses fail. And what you really need to do to start a successful business ...
Getting Started: What to Do First
(It's Not What You Might Think)Here's the ordinary advice that's given to someone who wants to start his or her own business. This is from an article in More magazine that's supposed to help its readers become entrepreneurs:
Hmm ... I'll tell you what I think. Follow this advice and you're almost certainly doomed to fail.
Why?
Because every one of these suggestions involves:
(a) spending money, and
(b) making your business life complicated.None of them has anything to do with creating cash flow by selling the product. And that is the single most important thing you need to do.
You won't get your business off the ground that way. Instead, try these suggestions:
This is the formula I learned from Michael... and it works! In my business, we're going to do about $3.5 million this year, and probably over $5 million next year, and this is exactly how we did it.
So you see, this isn't theory. We're not writers, writing some article for a magazine that we've researched on how to start a business. Or some fly-by-night entrepreneur who wants to sell you his idea of how to start a mail-order business.
This program is built on real-world, tried-and-true experience. From some of the most successful marketers in the world.
Let me show you just a little more ...
The Most Common Mail-Order Mistake...
And How To Avoid ItMost people go about starting a mail-order business all wrong. And here's the way their story goes:
And why do so many beginning mail-order entrepreneurs fail this way?
Because they've committed the most common mistake there is ...
They started with the product, instead of with the customer they want to sell to.
But savvy marketers understand, in depth, the needs and wants of a market (group of buyers), and then come up with products that meet those needs and satisfy those wants.
The Real Secret to Mail-order Success
Now, what I've just told you could save you thousands and thousands of dollars and years of time. But most people who set out to learn about mail-order aren't taught this simple principle.
For a market to be useful to us as mail-order entrepreneurs, it needs to be reachable... either online, off-line (through mail and ads, for example), or both.
And the market has to be responsive to direct marketing. If it's not, all your efforts are wasted.
Rest assured, this is the first thing we will teach you. For example, here are just a few markets you might reach:
Plus, prospective buyers can be grouped into one or more markets by their characteristics:
Are you starting to get the idea? Instead of just deciding you've got a widget that's going to change the world ... making it ... and then waiting for the world to beat a path to your door to buy it ...
First, decide who you're going to sell your widget to ... then make sure you can reach them with your offer ... and then make sure they have a history of responding to direct-mail offers.
Do this, and your chances of success have increased one-thousand- fold.
But more than just the basics... we'll teach you the most sophisticated secrets of mail-order ... the secrets that bring in mil-lions instead of just thousands.
Let me show you what I mean ...
The Secrets That Bring in Millions of Dollars Instead of Thousands
Here's a little secret a lot of people don't learn until they've already been successful marketing a product (if they ever learn it at all) ...
The beginner marketer thinks in terms of selling his product. Which is all fine and good... it has to happen to have success. Let's say you have an idea for a book and you want to sell it through mail-order. You write your book, set up your marketing plan, start selling, and bingo! You've got a hit.
Many entrepreneurs stop there. They have their hit, and they keep doing what they've been doing. But for a savvy marketer, this is just the beginning. You've really only opened the door to success.
You see, there's another whole concept in a successful marketing strategy. It's called back-end marketing.
Here's how it works:
The largest part of your marketing cost is going toward finding a buyer for your product. But once you have that buyer, you don't have to spend the money to find him again.
Now, you can sell him a higher-level product, or a similar product, and your cost of that sale is much lower. So your profit is much higher.
Once you have that customer, you can sell him over and over again. You've got a loyal buyer, and often he's worth more money on the second and third and fourth sale than he was on the first.
Make Money Selling Other People's
Products To Your Buyers!
"The bulk of your profits in direct marketing are made in repeat sales to your customers, not in one-time sales to new customers."
You can even sell him other people's books! Why not? Book buyers don't just want one book. They want book after book. So once you know what kind of book this buyer wants, you can sell him more of the same type of books that are your inventory, or similar books that you can get from other people.
You can also sell products related to the subject of your book. For example, if you wrote a book on health and natural health alternatives or foods, you might be able to sell a juicer to your buyers. Or vitamins. Or exercise videos. Or a newsletter.
And virtually all of these sales are done at lower costs and higher profits! You've only just begun! You can even rent your buyers' names to other marketers.
Point is, there are dozens of ways to make money after you've made the first sale. But most people only discover this after years in business and hundreds of thousands or millions of dollars in lost profits.
And some people never learn it at all!
But we're going to teach you all of the best secrets and techniques of the most successful direct marketers in the world. And we're going to do this as we help you pick your product, create your marketing plan, and launch your business ...
We're Going to Walk You Through
Your SuccessYou are being given an opportunity to participate in a truly unique and one-of-a-kind program. We're here to walk you through your success.
From beginning to end, you will receive the essential steps of starting and running a million-dollar direct-response business... from finding a product line to sell and setting your prices ... to creating successful direct-mail packages and getting mailing lists ... to setting up a website and selling your product online ... to fulfilling orders and maintaining your customer database.
We'll also provide you with all kinds of back-up materials and support to answer any questions that might come up. And, before you know it, you're going to have created your marketing plan. And not just for any old business... we're going to make sure you've got a killer business idea to start with.
If you were to go out and hire a consultant for this plan, you'd be looking at paying anywhere from $2,500 to $10,000! And not only are we going to walk you through creating it... we'll evaluate it for you. At no extra charge! And we'll also critique the promotion that's going to launch your business. Also at no extra charge!
So you are not just 'reading'! You are actually doing the real work of starting your own million-dollar direct response business.
Plus, if you're having trouble figuring out what you want to sell, we've got the answer ...
Still Don't Have A Product? Choose One from 50 of the
Best And Most Profitable Mail-order
Businesses There Are Today!We often get asked, 'What's the best product to sell by mail-order?'
Well, that may depend on your personal preferences... what you like and dislike yourself.
Or you may be one of those people who just enjoys the action of marketing, selling, and success. If that's you, the question isn't so much what you like or dislike... it's simply what you think is the best product for you.
In either case, if you don't have a product in mind, we've gone to work to answer the question of what to sell. We set out to find 50 of the best and most profitable mail-order businesses today.
In fact, once we got started, we decided that it isn't enough simply to know what these businesses are... if this information is going to help you, you need to know what they are all about.
So... for every one of these 50 top mail-order businesses... we've researched the business model for you. Each of the 50 companies has a report telling which of its products are selling, how to source them, who's buying them, industry trends, pricing, and proven marketing methods that are working for companies in that particular business.
You'll get an inside look at:
Selling vitamins and herbs by mail ... books ... records and CDs ... special reports ... self-help information ... business opportunities ... gardening products ... consumer electronics ... crafts ... how-to instruction ... hobbies ... fashion accessories ... cosmetics ...
And dozens more!
Then, when you find one that 'rings the bell' for you, we tell you what to do next... how to learn more and learn all the trade tricks the companies in that industry are using to succeed.
So, if you already have a product in mind, we're going to tell you how to find out whether it will work or not before you spend a lot of money to learn it on your own.
If you don't have a product in mind, we're going to take you by the hand and help you pick the one that's just right for you.
And in either case, we're going to walk you through all the steps you need to take to succeed.
Why Not Get Started Today?
Let me tell you, mail-order is one of the most exciting businesses there is that the average person can get into and be successful at.
And the money you can make is unlimited!
Last year, for example, I invested $5,800 to buy into a mail-order company... and six months later, sold my interest for $75,000!
So if you don't think your mailbox can be stuffed with money, think again.
Imagine checks totaling $20,000, $25,000, or even $30,000 arriving in your mailbox every single month.
Imagine getting checks for $75,000, $100,000, or more. Or a check for $675,000 at the end of the year... representing your profits from a mail-order business.
These aren't pipe dreams. These are real figures that people make all the time, once they know the inside secrets of the business.
Imagine taking $2,500 and starting a business ... and a few years later, you're pulling in $3.5 million, $5 million, or more...
At 20% net profits, that would be $1,000,000 a year. On top of a salary for running the business ...
The sky is the limit. Many people have started with a single product...like Lillian Vernon and her personalized belt purses... and now have huge businesses with catalogs and even retail outlets.
You can be as big or as little as you like. Whatever you're comfortable with ... it's up to you...
We're Always Here For You
Plus, if you don't understand something about this program or if you have any questions... you can write us or fax us. We'll help you in any way we can.
Remember, our Board members have been in the mail-order business for over 20 years and have helped sell millions of dollars in products and services through direct response. We're a powerful resource that you should never hesitate to use.
Bottom line is, to be a successful mail-order business owner, all you need is this program.
Quite honestly, we should be charging $50,000 for what we're attempting to do here. After all, what is it worth to teach people how to get themselves into a business that's worth millions and can generate millions in additional income 'Surely $50,000' a small fraction of what you will earn by participating in this program is a modest price to pay. Maybe we will charge $50,000 some day.
Maybe we'll have a coaching program in the future that will cost that much. It's within the realm of possibility. In fact, the more I think about it, the more I like the idea.
But you don't have to worry about investing $50,000, or even $5,000. All you have to do is invest a modest amount of money and somewhere between 200 and 400 hours of your time over a 12-month period (relax -that's only 4 to 8 hours a week. Just stop watching TV and you'll have all the time you need!). In doing so, you will set in place a business that may soon be making you a six-figure income and some day do much better than that. That's a very, very good return on your investment.
A Completely Unique Opportunity
As I said before, there is NO other program quite like this one.
This program is the closest thing to having a multimillionaire direct marketer coaching you one on one to success. You're going to get very specific instructions, very direct answers to your questions, very frank advice, and very specific follow-up and support. You'll be learning the same way many of us have taught our friends and relatives how to succeed.
So what are you waiting for? 365 days from now, you could be in your own business ... well on your way to earning $75,000 to $1 million a year or more. Just like many others who've gone before you.
Right now, we're making this comprehensive program available to you for just $497, that's 42% off the regular price of $849 ! That's very reasonable when you consider what the Direct Mail Marketing Masters program is really worth ... and the money you can make.
It could easily cost you $2,000 just to have a marketing pro critique your business plan ... another $1,000 or $2,000 to have an 'expert' help you decide what product to sell ... and $2,000 or more to have a copywriting pro critique your direct-marketing letter or package. (I won't do it myself for less than $5,000.)
Your investment in the program is protected by a 30-day 100% risk free guarantee.
If you're not totally convinced this program can help you get started in your own business... just return the materials within 30 days.
How's that for a good deal? Getting started in your own business, a business that could bring in tens of thousands, hundreds of thousands, or maybe even millions of dollars for only $1! I think you'll agree this is a fantastic bargain.
An Added Bonus... Your Own Personal
Success Coach!I can't stress enough to you how much we want you to succeed at starting and running your own profitable dream business. That's why when you purchase this one-of-a-kind course, we'll send you - at no extra charge - Michael Masterson's daily email service called Early to Rise.
Early to Rise is like no other email service out there...it's like having a secret weapon that nobody else has. Five times a week, fifty-two weeks a year, Early to Rise will be there waiting for you when you start your day - eager to coach you...give you direction and advice...and help you achieve everything you want. In Michael Masterson you will have a successful, intelligent friend - extremely knowledgeable about what makes money, business and the human spirit work - by your side, every day. Passing along the success secrets he's learned over his lifetime, doing everything he can to help you succeed.
Early to Rise will give you a powerful edge...a valuable advantage over your colleagues and competitors. More importantly, it will spur you to achieve everything you have dreamed about all these many years!
Early to Rise has changed my life. And many others, too. Now it can change yours. You have - as we say in our business - nothing to lose and everything (success, wealth, and even happiness) to gain.
Are you ready to become a mail-order millionaire?
Then simply go to the secure order form, fill it out, and you'll be on your way.
This Is Your Chance
I strongly suggest you click here now and get signed up. This may be the opportunity you've been waiting for. Seize the day! Let me hear from you immediately.
Best Regards,
Don Mahoney
Direct Marketing MastersORDER TODAY
P.S. Sign up on a risk-free basis within the next 3 days and you will receive 4 FREE exclusive bonus reports. (Go to the order page for more details.)
P.P.S. Your satisfaction is 100% guaranteed. If you decide that the Direct Marketing Masters program is not for you, simply return it within 30 days for a full and prompt refund of every penny you paid. That way, you risk nothing. The 4 bonuses noted above are yours to keep FREE, whatever you decide... our way of saying 'thanks' for giving the course a try.
P. P. P. S . The most difficult challenge for most Direct Marketing Masters students is coming up with the copy to sell their mail-order product. As an added bonus, a professional copywriter will review and critique the copy for your product to make it even stronger.
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